tag:blogger.com,1999:blog-5689865906513225949.post3779194070656417150..comments2024-03-18T06:47:36.697-04:00Comments on Beauty, and What It Means: MAC, Transformation, and The Authenticity HoaxAutumn Whitefield-Madranohttp://www.blogger.com/profile/03379314479257695986noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-5689865906513225949.post-74184068615911641022015-07-10T05:50:27.868-04:002015-07-10T05:50:27.868-04:00Agen Bola
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I'm all for ...Chelsea, that's a good point. I'm all for corporate responsibility and have no doubts that the minds at MAC are innovators and socially responsible--they continue to impress. I just think it's important to not overlook the bottom line here--that everything we know about the company is a part of their public image, and that we buy that public image along with pigment every time we buy one of their products.Autumn Whitefield-Madranohttps://www.blogger.com/profile/03379314479257695986noreply@blogger.comtag:blogger.com,1999:blog-5689865906513225949.post-34762116059973896832012-01-15T11:46:26.468-05:002012-01-15T11:46:26.468-05:00While the anti-establishment vibe of MAC is nice, ...While the anti-establishment vibe of MAC is nice, I also like how their cosmetics aren't tested on animals and that they have a recycling program for their products. So there's that, too.Chelseanoreply@blogger.comtag:blogger.com,1999:blog-5689865906513225949.post-72061812308609607452011-10-26T08:33:05.587-04:002011-10-26T08:33:05.587-04:00Cameo, I like the idea of "voting" for b...Cameo, I like the idea of "voting" for brands whose ideology resonates with ours. My quibblings with MAC are largely theoretical, and certainly I'd rather be spending my money on a company that at least has the wherewithal to understand where I'm coming from. I just want to make sure I'm going in with my eyes open, so to speak.<br /><br />Franca, that book sounds interesting! My boyfriend writes about similar topics and I know he occasionally finds himself railing against straw hipsters. I probably do the same in a quasi-intellectual effort to untangle how I feel about something, in this case a brand strategy. In any case, thank you for the rec!<br /><br />Rebekah, the tragedy here is that Martha Graham used a PC. And thank you for giving me things "about which to think" as well!<br /><br />Marsha, ideally we'd all buy makeup (and other goods) based on the criteria you list here: Does it do what I want it to do? The thing is, we all think we do exactly that! And sometimes we probably do. But I know that even when I'm buying baseline generic goods, if it's at all a "luxury" item (say, lotion) I feel like I'm getting away with something, and THAT can be "brand equity," if you will. I don't expect ANY marketing campaign to take the higher ground--in fact, I don't think there is a higher ground for marketers to take. Marketing isn't, like, inherently evil or anything--we live in a capitalist society and marketing is a part of that. Hell, I market this blog. The idea is more that I'm trying to watch out for thinking that what *seems* to be marketing aligned with my ideals is actually aligned with my ideals instead of just being...marketing. (I'm certain I'd hate a marketing campaign that, say, quoted my work in its ads. You know?)<br /><br />Courtney, MAC is wonderfully prolific, and I do indeed love their lip pencils! Though I should really try some other brands too (maybe Inglot?)--I'm new to lip liner... We're all suckers, and what I'm going for here isn't so much that we should all be hanging our duped heads in shame. We all buy things based on marketing--good marketing works even on the more curmudgeonly among us, after all.Autumn Whitefield-Madranohttps://www.blogger.com/profile/03379314479257695986noreply@blogger.comtag:blogger.com,1999:blog-5689865906513225949.post-80682483305323521462011-10-25T14:28:53.167-04:002011-10-25T14:28:53.167-04:00I think the other-ness of MAC is the best thing it...I think the other-ness of MAC is the best thing it has going for it. I'm constantly surprised at the cult-like following it has with every collection it puts out every month (come on, that's what it seems like at least!). Though they are both owned by EL, I would never associate MAC with Bobbi Brown, which is the beauty of both brands. <br /><br />In any case, I use my MAC lipsticks every week. I would pass most other brands up for MAC or Inglot. I'm a sucker. Big time.Anonymoushttps://www.blogger.com/profile/03703150053201639138noreply@blogger.comtag:blogger.com,1999:blog-5689865906513225949.post-9782534815200914152011-10-25T13:59:22.121-04:002011-10-25T13:59:22.121-04:00Marketing is marketing is marketing - exactly desi...Marketing is marketing is marketing - exactly designed to take advantage of the fact that "With any beauty product—with any product, period—what we get when we plunk down our money isn’t merely a mixture of petroleum and Red #7." Actually, what we get (only tangibly, of course) IS that mixture of petroleum and dye - and how it looks when we apply it has nothing much to do with who made it. We ourselves bring the rest of the package to the transaction, and clever marketers are the ones who guess what that rest might be - our ideals, fantasies, insecurities, etc. Since makeup is makeup and I buy very little of it, I find it sort of a waste of time to try to purchase brands that might somehow be aligned with my deeper ideals, especially since it's so hard to determine the real nature of any of the major producers (corporate giants being what they are). I do make a small effort to avoid products that endanger wildlife, but that's about as far as I'm prepared to go. I think it's a bit disingenuous to expect a marketing campaign to take the higher ground when we all know from the git-go that the entire purpose is to sell product. It's up to me to decide why I am buying it, and I don't need the producers to agree with my ideals. I am a fan of looking through the hype to the "mixture of petroleum and Red #7" and taking it from there - does it do what I want it to do?Marshahttps://www.blogger.com/profile/14035642478179187618noreply@blogger.comtag:blogger.com,1999:blog-5689865906513225949.post-3408479346438339562011-10-25T11:50:02.266-04:002011-10-25T11:50:02.266-04:00"...shows that Estee Lauder understands the v..."...shows that Estee Lauder understands the value of positing MAC as living on the edge even though it’s anything but."<br /><br />YES! See also Hot Topic, selling the illusion of tidy, convenient rebellion at a mall near you.<br /><br />Do you remember Apple's "Think Different" campaign? Beautiful black and white images of Albert Einstein, Martha Graham, John Lennon---- aligning famous minds with Apple. I found it icky. But then, Apple ads always irritate me, no matter how nice their products are. That 1984-type propaganda film, the smarmy Mac vs. PC ads---- ugh. So off-putting to me.<br /><br />I live an hour from Juarez, and am thankful I didn't hear of that MAC nail polish until now.<br /><br />Ms. Autumn, thank you for always giving me new things to think about. Or, if you prefer, about which to think.Rebekah R. Jauntyhttp://www.jauntydame.comnoreply@blogger.comtag:blogger.com,1999:blog-5689865906513225949.post-83218270679266827992011-10-25T08:05:06.327-04:002011-10-25T08:05:06.327-04:00My lunch break is nearly over, so i won't leav...My lunch break is nearly over, so i won't leave a comment on your substance (I'll try to come back) but Andrew Potter? That's the guy from Rebel Sell/Nation of Rebels! I always mean to re-read that book, it makes valid points, though goes WAY too far in its assumption that people involved in alternative ways of buying reject capitalism as a whole. I buy fair trade because I want producers of the coffee I buy to get a fair wage for their labour, because I want to make fair trade profitable enough for it to become the norm, not because I want to bring down the system of coffee production. Obviously action that relies on buying things will help maintain capitalism. Railing against this counter-culture straw man really let that whole book down.<br /><br />Sorry, completely unrelated rant. I feel strongly about that book!Francahttps://www.blogger.com/profile/05495421838862275042noreply@blogger.comtag:blogger.com,1999:blog-5689865906513225949.post-7145088356156957442011-10-25T07:39:21.653-04:002011-10-25T07:39:21.653-04:00I don't mind this aspect of branding. I like ...I don't mind this aspect of branding. I like to choose a brand with a point of view that resonates with my own even when I know it's all smoke and mirrors. In the end, I am still "voting" for that brand to keep figuring out what I want. So I don't have to. I am a lazy American...cameohttp://www.vergingonserious.comnoreply@blogger.com