Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Tuesday, July 24, 2012

The Alienation of Mary Kay

Karl is wearing TimeWise® Firming Eye Cream, .5 oz., $30, marykay.com or your nearest Mary Kay lady

Near the top of the dry erase board where I keep a running list of fragmented ideas—nose job thing, Miss Piggy, story about yogurt (all in due time, my friends, all in due time!)—there’s long been an item that makes me laugh every time I see it, because of its sheer grandiosity. Is beauty inherently capitalist??? it reads, question marks included. I have no idea where my line of thinking was at the time I scrawled it; certainly now the question doesn’t make much sense, unless one is willing to look at beauty as inherently being a good, which I’m not. The best I can come up with is that I meant is the beauty industry inherently capitalist, which, duh, yes, as are all industries, right?

Reading “The Pink Pyramid” by Virginia Sole-Smith in this month’s Harper’s, however, it seems my overblown, half-baked question has a stark answer. Specifically, I’m wondering if one arm of the beauty industry—Mary Kay and its masquerade of empowerment through direct sales—might not actually be a classic case study of why our economic system works the way it does, exemplifying certain aspects of capitalism, specifically the ways our own labor alienates us from our fuller selves. (The piece isn’t fully available online, but Sole-Smith has written about it at her blog and in these ungated pieces, and the piece is definitely worth picking up a copy of the magazine.) I’d always found Mary Kay old-fashioned and fussy, sure, but I rather liked the idea of women being able to work on their own schedule—the original flextime!—building upon a business founded by a woman, catering to women, being unabashedly feminine and celebrating the small joys of beauty.

The picture Sole-Smith skillfully paints with her investigative reporting dismantles any protofeminist notions: Mary Kay makes its money not so much from the sales parties conducted by its team members (a.k.a. Mary Kay ladies), but rather in roping in more and more people to become team members. For in order to successfully sell Mary Kay, it’s best to have lots of inventory—inventory purchased wholesale by team members from their “sales directors” (i.e. the next rung up on the pyramid), who receive a cut of the inventory sales before any client has actually purchased a thing. (And hey, if need be, Mary Kay saleswomen can just charge their inventory to their Chase Mary Kay Rewards Visa card.) With frequently shifting inventory and the tendency for potential sales party attendees to back out at the last minute (does anybody really enjoy going to those parties?), team members are stuck with thousands of dollars worth of inventory they can’t sell. The higher up the pyramid, the sweeter your deal. But hey—you don’t have to buy inventory in order to be a Mary Kay lady; you can just have your clients place orders and they’ll get their products in a few weeks—so it’s not technically a pyramid scheme. So technically, it’s not illegal.

In other words, it’s genius. Not only are Mary Kay participants basically jumping into a pyramid scheme, which preys upon hope, but the way Mary Kay evades being an actual pyramid scheme is the very thing that made me view the company as charming, even vaguely empowering: sisterhood. If you’ve ever been to a Mary Kay party or its ilk (I haven’t, but an ex-boyfriend’s mother once invited me to a “Passion Party,” and people-pleasing me actually went), you know what I’m talking about: an “it’s just us girls” tone that hits midway between no-nonsense big-sisterly advice and ostensibly pro-woman nudges to buy more products. (“You really are helping a friend and yourself,” says a sales director in the article’s opening scene. “That’s how Mary Kay works.”) If beauty talk serves as a portal for the kinds of conversations we’re actually hungry to have with other women, Mary Kay charges by the word.

That’s insidious enough, particularly because it puts a dollar value on the sort of tentative connections I see women try to make with one another all the time—proof that the catfight imagery that dominates depictions of female friendship is a divide-and-conquer technique that masks the vulnerability that’s so often laid bare in those relationships. But I’m just as intrigued by the way this dependence upon our wish to connect translates into dollars.

I lay zero claim to be a Marx scholar, or even to have seriously read Marx, so excuse me if this is beyond rudimentary. But as I understand it, a principal theme of Marxism is alienation from various aspects of labor—alienation from the product of one’s labor, the act of production, and human potential. This alienation is an inevitable outcome of a stratified class society—a social pyramid, you might say—in which people are only privy to their particular cog in the wheel that makes society go ’round. Lurking throughout the process of alienation is mystification, or the ways the market conceals the hierarchies and class relations that set the stage for alienation.

Mary Kay could hardly be more literal in its manifestation of alienation and marketplace mystification. Team members (the bottom of the pyramid) depend upon sales directors, (the next rung up) to supply their products and help build their clientele; a saleswoman’s interaction with Mary Kay proper seems nil (alienation from production). The company tracks wholesale numbers only—that is, what saleswomen purchase to sell, not what customers actually buy—so while a saleswoman has the illusion of complete control over her own labor, in fact she’s playing a crucial role in marketplace mystification, which serves to keep workers alienated from the true results of their own labor. It’s a strategic refusal on Mary Kay’s part, since it allows for the myth of team members’ potential to become the stuff of legend. The pink Cadillacs are only part of it; the brochure Sole-Smith was given in her first meeting with her sales director cited $17,040 as a reasonable outcome for holding just one skin-care class per week. (In her three years of research, of course, Sole-Smith didn’t find women who made anywhere near that amount.) The workers themselves seem to hesitantly accept the mystification to the point of superstition; legend has it that to have a successful Mary Kay career, you need to have your picture taken while standing in Mary Kay Ash’s heart-shaped bathtub. “I think most people were a little torn about doing this, because the line was so long, and it was all so campy,” said a sales director whose precarious Mary Kay-related finances played a role in her eventual divorce. “But at the same time, there’s this huge tradition that you can only be successful if you take the picture in the tub. So nobody was willing to forgo that step.” That is, the workers were afraid to pay attention to their own instincts that were whispering This is ridiculous, because the promise of earnings loomed so large. The alienation was complete.

When I interviewed Sole-Smith for The Beheld last year, she talked about what she calls “beauty gaps.” The gap between a customer paying $50 for a salon service and the worker receiving a fraction of that to perform outsourced “dirty work” (and, indeed, the overall gap between what women spend on beauty and what women earn when they become beauty workers); the gap between what a buyer is promised with a beauty product and what she actually receives; the gap our culture has created between being the smart girl and the pretty one.

This piece examines another beauty gap: the gap between the true actualization of human potential and the reality of the lives of the story’s subjects. Mary Kay talks a good talk about encouraging its workers to fulfill their greatest potential (“How can I help u achieve your dreams?!” the local sales director texts Sole-Smith at one point). But in truth, what Mary Kay workers hope will be flexibility turns out to be precarity—the very thing that prevents many of us from “fulfilling our dreams” or “reaching for the stars” or any of the bootstraps-happy talk we’re led to believe is the key to success. (Which, as Sole-Smith points out in a companion piece to "The Pink Pyramid," is particularly troublesome when our national conversation about women is still centered around the question of “having it all.”) Most of the women who do wind up making money from selling Mary Kay earn minimum wage. And some who lose money on their first attempt keep coming back, certain it’s not the system that’s at fault but rather their own lack of expertise that’s holding them back.

But hey, even if it’s a pyramid scheme, well, these women are going in with their eyes open, right? This is more about bad business, not about the beauty industry per se, right? Well, not really, and not only because Mary Kay talks a good (and misleading) talk. I don’t think it’s a coincidence that Mary Kay is built upon the same idea as the Tupperware party plan—popular in the 1950s, the height of the “feminine mystique” era that put a hard sell on the idea that women should be wholly fulfilled by homemaking and child-reading alone. Today, in a world where the valorization of housewifery has been displaced by a combination of the beauty myth and superwoman, is it any surprise it’s a beauty company that has taken hold? And is it any surprise that in a world where it’s hard enough for regular consumers to manage their own combustible insecurities of appearance and money, some workers within the industry might fall prey to that same toxic combination?

Wednesday, January 18, 2012

Pricing Beauty (Not That Other Book)


I have a comparative review of Catherine Hakim’s Erotic Capital and Ashley Mears’s Pricing Beauty up at The New Inquiry. (Image possibly unsafe for work; I didn't choose it.) Last time I piped up here about the concept of erotic capital, I was trying to find a way to value it. For there are parts of the theory I find enticing—that if our culture began to value traditionally feminine traits and skills instead of automatically denigrating them, we might begin to see progress in arenas where sexism still thrives. I also liked the idea that erotic capital was embodied by charisma and “people skills,” not merely the “womanly arts” of being seductive and walking successfully in high heels. I’m not exactly a believer in “if you’ve got it, flaunt it,” but I’m a believer in charm, and I was ready to read an argument that valorized it.

Unfortunately, as I point out in the review, these theories were in my head, not in Hakim’s book. When I wrote my earlier piece on erotic capital, I hadn’t yet read the book that inspired it; I now wish I’d made my point entirely separate from Erotic Capital, because Erotic Capital is tripe. Like, seriously, tripe, and not just because I disagree with most of its premises; it’s poorly written, repetitive, and defensive, and Hakim seems to have a willful misunderstanding of women's history. (Hakim isn’t the first person to attempt to discredit feminism’s most visible icon by referring to Gloria Steinem as a former Playboy bunny without acknowledging that she worked undercover for Playboy to expose their working conditions. But when it’s used to ask why more feminists haven’t embraced erotic capital—including a former Playboy bunny!—it’s particularly disingenuous.) Which is exactly why, though I’m pleased with the review and would happily write it again, I’m simultaneously chagrined with myself for taking Hakim’s bait. After reading the book, it became clear she wanted exactly the kind of argument I issued. It attacks feminism and uses the word erotic in its title; she meant for it to be a provocative argument, not a serious one. I suppose my mistake was in expecting a better argument. Lesson learned.

The real downside here, though, is that in gnawing away at Erotic Capital, I didn’t get a chance to showcase Pricing Beauty, which is excellent. I was eager to read it because it was an in-depth study of the modeling industry that didn’t immediately dismiss it as harmful to the population at large, which is what most feminist discourse regarding modeling focuses on. Mears doesn’t ignore those claims; instead, she deftly illustrates how the industry embodies the social and cultural constructs the power-holders have decided upon (even when they don’t exactly know that they’re deciding upon anything). That is: The modeling industry isn’t some weird otherworld; the modeling industry just lays bare the conditions many of us operate under every day.

A recurring theme in Pricing Beauty is how an industry can put a price tag on a product whose entire value lies in representation. How can the industry decide one 5’10” lithe, toothy brunette is worth $6,000 a day, while another 5’10” lithe, toothy brunette winds up in debt to her agency? In looking at the tastemakers who control the aesthetics of modeling—photographers, bookers, agents, and most of all clients, the people signing the bills at the end of the day—Mears shows us how even the power-holders make decisions according to what they each think the other wants, leading to an inflation among what each tastemaker anticipates will be the prized “look.” And there are plenty of ways to dissect any particular look and what those in power might gain from prizing that particular look—even when they genuinely don’t realize that they’re suddenly prizing a look that serves their cultural dictates. But we can’t do any of it unless we accept modeling A) as a legitimate industry worth studying, one with its own working conditions and peculiar rules that, along with the glamour, keep its participants hungry for its winner-take-all economic stakes, and B) as an industry that isn’t against the rest of us, but rather an embodiment of the social and cultural concerns that might get us riled up about the modeling industry in the first place.

For a sociological study that could easily have devolved into academic-ese in an effort to be taken seriously, the book is both lucid and economical; it’s a testament to the good faith in which Mears, who was working as a model while doing her research, approaches the industry, looking to be neither critical nor laudatory. Each anecdote surges toward the larger thesis, even the quotes from outliers, making the entire read seamless. I’d read Mears’ work on Jezebel before; I don’t know her background other than what’s in her bio, but the ease with which she writes over there shines through in Pricing Beauty. (Few things will turn me off quicker than writing designed to appear scholarly; this book is one of those studies that shows such style is a compensation for unclear thinking.)

It’s always tempting to treat modeling as either a terrifically glamorous world, or as the opposite—a Valley of the Dolls-type world built for disappointment and tragedy, but only after years spent in blistering high heels. Mears refuses to sensationalize modeling in either direction, acknowledging its perks (you’re a model! who gets to work in Europe sometimes!) and pitfalls (you’re a model! who may well exit the industry in debt to your agency for all the work they’ve poured into your never-launched career!) but always keeping an eye on the larger questions: What do the peculiar economics of the modeling industry say about cultural values, about gender, about privilege? In essence, what does modeling say about us? We know there's a connection; that's part of why there's such an enormous amount of attention paid to the industry, or rather, to models themselves. (Why do any of us know who Claudia Schiffer is?) That's part of why some of us internalize the messages of the modeling industry so readily. We might not need Pricing Beauty to tell us that there's a connection between the cultural production of modeling and the cultural production of ourselves, but we just might need it to help us understand why.

Monday, December 5, 2011

Why Do We Love the Lipstick Index So Much?


When I first heard of the lipstick indexa term coined by Estee Lauder chairman Leonard Lauder to illustrate how purchases of small luxuries (lipstick) rise in recessions, serving as compensation for consumers suddenly unable to buy larger luxuries (mink?)I was all giddy that women’s purchasing power had earned its very own economic metric, because really, how often does lipstick make it onto the pages of The Economist?

So I was just the tiniest bit disappointed when I learned this year that the lipstick index isn’t necessarily true. Lauder coined the term in 2001 in response to the much smaller recession of that era; lipstick sales rose 11% during that economic dip. In the most recent recession, the corollary didn’t hold true, and lipstick sales didn’t increase. Bummer. But wait! Nail polish sales increased! And so did manicures! And DIY diet plans! It’s the face and fat index, folks!

For a while I kept eating this up (the lipstick index in its various permutations has shown up on my links roundup at least six times), but after a while I started to get inexplicably annoyed. At first I thought it was because the repeated “whoda thunkit?!” tone began to feel belittling, like, Aw, so cute, she's got a coincident countercyclic economic indicator in her Hello Kitty makeup bag! And that was part of it, but if I got annoyed every time I saw women’s actions belittled in the press, I’d...be frequently annoyed. By the time I clicked on a link from a personal finance site that promised to fill me in on how high heels might be correlated with economic instability, I was downright exasperated. But when I read the piece, I saw I wasn’t alone, as per the raised eyebrow from the writer of the piece: “Has anyone noticed that all of these ‘indicators’ are the most stereotypically frivolous, feminine things to be found?”

Yes, I had noticed, and unfortunately that’s exactly why I hadn’t paid heed to my irritation earlier. I’d wanted the lipstick index to hold true because I liked the idea that something purchased near-exclusively by women had enough power to make Big Economists sit up and take notice. I liked the idea that by just doing our thingby buying lipstick when it seemed time to do so, or by getting a manicure because it felt right now (certainly I get more manicures than I did five years ago)we’re participating in, no, we’re creating, an economic phenomenon that mirrors the psyche of the American consumer. I remember learning about how the film industry was one of the few that thrived during the Depression, so eager to leave behind their woes was the American public (specifically women, as “weepies” were reliably cranked out during this era), and I sort of liked the idea of taking part in a modern-day version of the same thing, playing my little part in the great American saga. And things like the lipstick index are appealing for those of us who aren't particularly schooled in economics. It's handy to have the complexity of the economy handed to us in a digestible form: the burger index! the underwear index! It makes us feel like our little habits might add up to something bigger. I particularly wanted my lipstickmy silly, frivolous little lipstickto mean something “real.”

What I hadn’t seen was that the continued emphasis on the lipstick indexor the manicure index, or the hemline theoryactually made women’s purchasing power seem more trivial, not less. The more we examine what women buy, the more we’re keeping them in their place. On one level, we’re keeping them in their place as consumers, not producers, as Gaby Hinsliff points out in her excellent piece at The New Statesman. “[T]he dangerous thing about [the emphasis on the lipstick index] is that it can obscure women's role in creating rather than frittering wealth,” writes Hinsliff. “What you don't hear so often is how western economic growth has been boosted by the shift of women, and especially mothers, into work since the 1970s. By 2009, the American economy was up to 25 per cent bigger than it would have been had millions more women not chosen over the previous four decades to work.... That kind of growth isn't just down to women having more money to buy shoes.” Given that traditionally male industries were particularly hard-hit in the 2008 crash, leading to plenty of ink about how women were basically taking over the world, it’s clear that the emphasis on women’s spending, not women’s production, is simply another iteration of the beauty myth. As long as women’s most important role in the economy is buying lipstick, the status quo is preserved.

There’s more here than just (“just”!) the story of sidelining women’s productive work in order to focus on their consumption. After all, you don’t hear a lot about how women buy more cars than men, certainly a larger contributor to the economy than $7.99 Lip Smother in Raspberry Sneeze. It’s the particular form of women’s consumption that’s earning our wallets their place in the spotlight. We mock conspicuous consumptionspending money on things that are specifically meant to display one’s wealth, not to serve a utilitarian purposeas being tacky or bourgeois, and is there anything more conspicuously consumptive than what you’re wearing on your body? When, in the 19th century, it became uncouth for men to ostentatiously dress themselves in finery, women took on the responsibility for displaying household wealth: With a decent eye you can tell when a man is wearing an expensive suit as opposed to a cheap one, but you can tell at a glance when a woman is telegraphing her wealth on her body. Makeup is somewhat different herethe ultimate goal is always to look as though you’re not wearing much of the stuffbut the principle holds true. A well-made-up woman, regardless of the price of the products she’s wearing, comes across as having more social status than a soap-and-water girl.

When we focus on the lipstick index, we focus on a particularly feminine form of conspicuous consumption. When the stakes are economic recovery, the lipstick index becomes a “gee whiz!” footnote in The Financial Times, but that’s only a flipside to the way we shame women’s spending on frivolities when the stakes aren’t quite as high. Google “overspending” and see how many images of women laden with pastel-colored shopping bags pop up, as opposed to, say, men in Ferraris. (It’s also worth noting that in the images where men are shown with armloads of packages, they’re gifts, as opposed to simply bags full of goodies for themselves, as is presumed with the images featuring women.)

 Fun with stock photography!

Conspicuous consumptionwhich is difficult to differentiate from “women’s consumption,” given that so many lady-specific goods are about visibilityis easily mocked when times are good, but it’s a savior when times are bad. And you’d better believe that once we’re totally out of this recession, the treatment of women’s spending will go the way of their jobs once Johnny came marching home after WWII. Women may have kept the nation running when the men were at war, but when the situation returns to status quo, the status quo will be protected.

I’ll still pay attention to the lipstick index and all its variants. (Like Learnvest writer Libby Kane, I’m fully expecting the next economic indicator to be the Eyelash Curler Index.) But I can’t see it as an actual economic indicator any longer. It’s a gender index, not an economic one, and the sooner economics writers begin to see it as exactly that, the sooner we can return to an actual examination of women and the economy.

Friday, December 2, 2011

Beauty Blogosphere 12.2.11

What's going on in beauty this week, from head to toe and everything in between.


Indian Woman With Red Bindi, Ginette Fine Art (no word as to whether model was great with child)


From Head...
O Calcutta!:
The Indian Institute of Technology is proposing distribution of nutrient-rich cosmetics to pregnant women in hopes of reducing infant mortality rates. And here I thought bindis just looked cool!

...To Toe...
Well-heeled:
Because the "lipstick index" still isn't good enough, now we're wearing the economy on our feet. "Examining the trends alongside economic patterns led researchers to theorize that a shakier economic situation correlates with the popularity of similarly shaky high heels." The reporter sort of calls BS, though, thus giving me a girl crush on her. (Which doesn't take away from my girl crush on you, m'dear.)

...And Everything In Between:
They are the 1%: Step-by-step read on how the Lauder family has sheltered hundreds of millions of dollars over the years through skilled use of tax breaks. We're hearing so much about the 1% but it remains a vague idea to the 99% of us; this piece illustrates exactly how the 1% stays the 1%, and shows how it has nothing to do with our favorite bootstraps stories—like, say, a plucky daughter of Hungarian immigrants who cajoled her chemist uncle into helping her make a face cream to sell to her friends and eventually becoming one of the world's most influential cosmetics magnates. Sounds a lot more romantic than short sells on the stock market in order to maintain a neutral position under IRS rules and savings $95 million in capital gains taxes, eh?

I get so emotional: More insight into the emotions-cosmetics link, from a cosmetics marketing report being pimped out to companies. Manalive, I always like to think I'm one step ahead of companies, but that's foolish: "Beauty Attachment shows that for certain consumers, beauty is extremely important and they’d rather skip breakfast than skip their morning routine; while for others, it’s simply a utility that meets a need, like a front door key.... Simply put, some women see the aisles at Sephora and their head spins with anticipation; while others see these same aisles and become incredibly anxious." Girl, they have got your number.

Hungry lies: Lionsgate, the studio putting out Hunger Games, is being sued by a cosmetics company for breach of contract surrounding an exclusive Hunger Games nail polish line.

Not so kawaii: I didn't realize until reading this piece about Shiseido vice president Kimie Iwata that Japanese professionals were even more imbalanced than Americans: Women account for less than 1% of top-level Japanese business executives.

Everyone I Have Ever Bathed With: Unfortunately late on this, but Tracey Emin soap!

Playing dirty: Beauty/body product chain Lush is taking action against a UK politician whose environmental policies have been deemed lacking. In the States it's relatively rare to see a company so specifically target one politician, much less a "softball" company like a cosmetics purveyor. I've got to hand it to Lush—this doesn't really seem like a publicity stunt to me (or is that the point?).

Political wrinkle:
Australian prime minister Julia Gillard under fire for accepting anti-wrinkle creams as gifts, even as she refused other designer wares. (Really, the buried lede here is that the prime minister has a partner, and has never been married. As an American, to me this seems like some future-world sci-fi Ursula Leguin utopia. A woman is leading the country and we all know she has sex without the legal bond of marriage?!)

Reached a compromise: Historic depictions of ugly muscular babies. Vermeyen, Holy Family


Can't decide which is more awesome:
Collection of historic depiction of muscular women, or collection of Ugly babies in Renaissance art. ("I love you both, just in different ways!") (Thanks to Lindsay for the tip) 

Photoshopped: With a new tool that allows us to tell how much a photo has been digitally altered, is it possible that we'll someday have "retouch ratings" like we do movie ratings? "Rated three points for rib removal and jawline trimming."

Framed: Bitch magazine has two particularly interesting "In the Frame" entries this week: A photo of noted photographer Nan Goldin one month after being battered, in which her makeup contradicts the idea of the hidden, cowering victim, and then the art of Ingrid Berthon-Moine, showing women wearing their menstrual blood as lipstick. (And here I thought I was a hippie for trying out beets as lipstick, as per No More Dirty Looks.)

The importance of being intact: Oscar Wilde's restored tomb makes its debut in Paris, covered by a glass partition to protect it from "being eaten away by lipstick," as is tradition.
 
Paging Don Draper: South African fragrance line Alibi is designed for cheating spouses to wear to literally put suspicious partners off their scent trail. "I Was Working Late" smells of cigarettes, coffee, ink, and wool suits; "We Were Out Sailing" features sea salt and cotton rope. I am not making this up. (But they might be; I can't find anything about the company elsewhere. Hmm.)

Sweet smell of success: The odiferous history of "perfume" versus "cologne" in regards to becoming a comment on a man's sexual orientation, and what the headily scented Liberace had to say about it.

Neat and clean: Half of the men in Britain don't think it's necessary to be clean-shaven to look well-groomed. (I heartily agree, as a fan of a bit of scruff on a feller.)
 
Inventor Hedwig Eva Maria Kiesler
 
This week in dead movie stars: Why Marilyn Monroe is still a beauty icon, and did you know that Hedwig Eva Marie Kiesler—aka Hedy Lamarr—invented a telecommunications process that's still used today in much of our wireless communication?

Newly inquired: If you enjoy my more academic-ish posts on here, you should definitely check out The New Inquiry. I'm proud to be associated with them, and prouder still of their profile in this week's New York Times! (Quibble: I wouldn't call any of these minds those of "literary cubs"; all parties involved are far too insightful and thought-provoking for that.)

Attention Sassy lovers: Former Sassy editor Jane Larkworthy, now beauty director at W, is featured on Into the Gloss this week. "I do think [beauty products] should be done in an accessible way, though—I don’t ever want beauty to be intimidating."

Hair mayonnaise: Hysterical beauty bit from comic Sue Funke, courtesy Virginia.

Fight for the right: This piece at Rookie about cultural stereotyping is worth reading in its own right, but of particular interest to me is the collection of vintage photos of "black and brown and yellow girl gangs in American history" on the second page, all from Of Another Fashion. The photos of beaming, well-dressed Japanese women heading off to internment camps during one of the most shameful episodes of U.S. history raises questions about expectations of femininity, and of fashion's true role in our lives: "Even during internment, these girls were determined to look cute. And though that may sound like the height of triviality, it’s not. As the late, great civil-rights activist Dorothy Height once said, 'Too many people in my generation fought for the right for us to be dressed up and not put down.'"
 
Honored: I love Sally's concept of "honoring your beauty," and I'll throw in that once I learned that the way to accept a compliment was to look the person in the eye, smile, and say, "Thank you," I felt like I'd learned something small but important. It also made it easier to give a compliment too; I stopped worrying that every compliment I gave was loaded somehow. There's no hidden motive. I really just like your hair.

Push it good: This post from Fit and Feminist on the myth of the noncompetitive female made me (and her, as evidenced by her Mean Girls reference) wonder why we embrace totally contradictory views of women and competition. C'mon, patriarchy: Are we all cooperative sweethearts who aren't so great at team sports because we just want to hold hands and make daisy chains, or are we vindictive bitches who love to tear one another apart? Just tell us already, my best bitches and I are getting tired of this sewing circle-Fight Club jazz.

Friday, November 4, 2011

Beauty Blogosphere: 11.4.11

What's going on in beauty this week, from head to toe and everything in between.

Clockwise from top left: eyeshadow app or police brutality?; the tiny tiny woman who lives inside Beyoncé;
fears of a clown; what did ever happen to Baby Jane?

From Head...
All made up: Meet the man responsible for all those makeover apps. Here's to hoping he wasn't behind the Beyoncé matroyshka effect that serves as the pièce de résistance in writer Lindsay Goldwert's photo collection of makeup apps gone wrong.


...To Toe...
Tootsie: Another reason to show off your pedicure with bare feet: You won't be mistaken for a mama cannibal. (Not that cannibalism would do anyone any good anyway.)


...And Everything In Between:
Land of smiles: Thailand is well-posed in the beauty industry because of its biodiversity and the growth of the call for natural products—it's expecting a 10%-15% increase this year alone. Here's to hoping a beauty boon can help offset some of the damage caused by recent massive flooding.

Avon not calling: Between corruption charges in its Asian arm and tumbling sales, Avon hasn't been doing so hot, and the New York Times questions whether it's time for CEO Andrea Jung to hand over the reins.

Occupy skin cream: A small skin-care line is urging us to "occupy" the beauty industry by supporting small lines started by women "who were fed up with products that didn't work" instead of the Citibanks of the beauty industry like Estee Lauder and Revlon. 

Lipstick philanthropy: The Helena Rubinstein Foundation, after nearly 60 years and $130 million in charitable distribution, is closing its doors.

A peek inside cosmetics law: Apparently product names can takes years to clear, trademark-wise? Wondering how Lancome got the Bureau of Consular Affairs to approve Shimmer Mocha Havana.

Can men handle being ogled? Well, women have been handling it with aplomb for centuries; surely the old boys are up to the challenge?

Apple man: Did Steve Jobs have disordered eating? Certainly his habits point toward yes—an apples-and-carrots diet for weeks on end, for example—but reading about his peculiarities makes me wonder how exactly we defined "disordered eating." Does suffering need to be a component?

"How do you spell 'Ms.'"?: Wonderful oral history of Ms. magazine, collated by the daughter of one of the founders. A personal note: Ms. was the first magazine to issue me a paycheck, making the 23-year-old me just about die when I found myself sitting in a real-life honest-to-God meeting with Gloria Steinem, who is just as awesome as you'd expect her to be. This article, in the same issue of New York, about the feminist blogosphere ain't bad either. Ladybloggers represent!

Boxing day: Speaking of Ms., they're the ones who bring us this piece about the Amateur International Boxing Association recommending its female competitors wear skirts, to distinguish them from the men. I think this is bollocks (though at least it's not the Lingerie Football League, which Fit and Feminist beams her laser focus at this week), but there's also a part of me that thinks the fact that women aren't otherwise distinguishable from men sort of proves that "not bad for a girl" might be on its way out? High hopes, people, high hopes.


East meets west: The communist-era Prague metro is now a "virtual drugstore."

Prague officially the land of the future: Commuters in Zlata Praha can buy shampoo, razors, and other goods at the "virtual drugstore" in certain metro stations by scanning codes with their smartphones; the wares are then delivered to their door by mail.
 
Skweez me: Karen Duffy reviews shapewear, and isn't afraid to name names. (Spanx may have the highest brand equity, but it's far from the highest quality, it seems.)

Fair fashion: One of the earliest makeup lines for women of color, Fashion Fair, is revamping its image.

Bathroom bounty: British women have £964 million of unused skin care products in their bathrooms. Unsurprisingly, the number of failed products dwindles with age, making me want to act like a 60-year-old and clean my bathroom shelves already.

Equal-opportunity eating disorders: Adios Barbie on the LGBT community and eating disorders: Gay and bisexual men are at increased risk for eating disorders, while lesbian and bisexual women suffer at the same rate as hetero women.

Calling all angels: Beauty Redefined questions Victoria's Secret tagline, "We are redefining what it means to be sought after." I'm not sure which is more upsetting: the possibility that the tagline is wrong because VS is obviously not adding anything new to the conversation, or the possibility that the tagline is right and there's more redefinition to come.

How little is enough? Verging on Serious examines the Minimum Effective Dose—of exercise, of makeup, of blogging, all of which are dear to my heart, and all of which I do just enough of to be able to live my rightfully slothful life.

By the numbers: I'm usually a tad wary of "here's what I weigh" information, though I understand the arguments in favor of transparency, and enjoy My Body Gallery. In any case, the way Already Pretty presents her measurements is done in such a way as to show why the measurements tell us nothing, even when they're all laid out as they are in her post. "This post shows how little you know about someone just by looking at them, and how body stats actually provide scant additional, relevant information.... And even though you’ve now got a whole bunch of details about my body, you still don’t know everything. ... You know the stats, but you don’t know the story." 

About face: The Jaunty Dame follows up her inspirational "photo philosophy" post with photos not just of herself completely bare-faced, but with her Halloween-ish alter ego, reminding us that we all "perform for a live audience nearly every day." Is your costume comfortable?  

Girl army: Virginia questions the underlying message of the potential Army ban on French manicures and ponytails: "So what does it mean when the strongest woman in the US military agrees that displaying overt signs of femininity might impact a female officer's perceived strength as a leader?"

Nose jobbed: Dress With Courage looks at the connection between body dysmorphic disorder and nose jobs. Much of the talk about BDD surrounds the body, but in fact it's a fixation on any part of one's physical presence. Sadly, I'm unsurprised by the findings Elissa expounds upon here—43% of rhinoplasty patients have BDD.

Friday, October 28, 2011

Beauty Blogosphere: 10.28.11

What's going on in beauty this week, from head to toe and everything in between.

And yet I still can't cover a pockmark I got in 1979.

From Head...
Undercover: I've got to agree with BellaSugar: The best concealer commercial ever, starring Zombie Boy in the only time you'll ever see him not be Zombie Boy. 


...To Toe... 
Fish pedicures ruled safe! Big news this week from the UK's Health Protection Agency: “Provided that good standards of hygiene are followed by salons, members of the public are unlikely to get an infection from a fish spa pedicure," announced Dr. Hilary Kirkbride, consultant epidemiologist at the HPA. She then turned around, looked at the hundreds of small fish nibbling dead skin off the feet of people willing to pay for the privilege, and silently gagged. 


...And Everything In Between:
When in doubt, market out: The newly emerging urban middle class in Asia and Latin America is making L'Oreal want to play catch-up in those regions, as the company expects three-fourths of future growth to come from those markets. What's interesting here is that those markets are more resilient even in economic downturns than American, European, and Australian markets, as evidenced by the hand-wringing in this piece about L'Oreal Down Under. (Between this and the news that 88% of Australian online beauty spending goes overseas, the Aussie market seems rife for some bright entrepreneurs to swoop in, I'm just sayin'...)

Fakeout: L'Oreal has a wildly innovative campaign about "not faking it" linked to their Voluminous False Fiber Lashes Mascara! Gee, can't believe nobody's thought of that before. I can't help but wonder how this ties into the idea that authenticity is "getting old," as per the New York Times.

But you can recycle it, dahling: One of the Estee Lauder VPs on the intersection of luxury beauty goods and the cry for sustainability: "Are luxury consumers ready for a radical swing in the look of their packaging? No, it's an evolution, not a revolution. Luxury consumers don't necessary want the sustainability of the pack branded all over." But, he adds, "Just because sustainability is not branded all over the pack, it doens't mean the consumer is not interested in it, and it doesn't mean it's not part of the brand's message."

Speaking of brand messaging: Estee Lauder discovers the existence of Latinas.

"I want to stay behind the table": A profile of Ariel Sharon's appetite, or rather, his seemingly fraught relationship with food. While I agree with Regan Chastain that you can't tell much about a fat person by looking at them other than the fact that they're fat, as a journalist Matt Rees has spent enough time observing people to be able to tell us something potent about Sharon's inner life when he tells us about watching him devour a plate of cookies during the intifada.

Maybe they can compromise with this Army ponytail holder!

Be all that you can be: The Army is considering some dress code changes, and the thought of banning French manicures and ponytails has been bandied about, reports BellaSugar. Honestly, this sort of makes sense to me, not for reasons having to do with conformity but with practicality. Most French manicures are long, right? When my nails get long I can barely type, let alone do the far more manually dextrous things that soldiers need to do, and ponytails are easily caught in things. I have zero desire to quash feminine expression in the Army but I can't say this targets the ladies unfairly.

And to think I got a C in geometry: Finally! Math has shown us the perfect breast! This is supposed to reduce the number of poorly done breast augmentations, so therefore it falls under public service, right? Right! (via Feminaust)

Occupy Tropes: Having already decided that Hot Chicks of Occupy Wall Street is grody gross-gross, let's look at how it relates to Manic Pixie Dream Girl. Something I initially semi-appreciated about the Hot Chicks of OWS site was that it wasn't just stereotypically "hot" chicks: Diverse in not just race, but in age and "type," I begrudgingly had to admit that if nothing else, it could possiblymaybe reflect a broader portrait of "hotness" than mainstream media would have you believe. I knew it was shaky ground, and The Society Pages outlines why: Fetishizing protesters as Manic Pixie Dream Girls isn't true diversity in the least.

All the pretty ladies: And just in case you're occupying (or walking down the street, or hanging out at a bar, or breathing in the presence of others) and, whaddya know, there's a hot chick there? Read this guide to "Your Role as Observer" when a lady is strutting her stuff. 

I choose my choice!: Two nice pieces on "choice feminism" and "consumer feminism" this week. Laurie Penny at The New Significance writes about how as she advances in her career, she's expected to bring a new level of polish—that is, consumer goods—to her presentation. "As women, everything we wear is a statement, and we have no right to remain sartorially silent. We negotiate a field of signifiers every time we open our wardrobes, or, in my case, every time we rummage through the clothes-pile on the bedroom floor." Coupled with Jess's piece at XOJane—which I'd sort of thought was all about "choice feminism," but I guess that's why they have more than one writer?—do I sense a backlash? "Until the woman who doesn’t want to be seen as sexually available can go out with certainty that she won’t be harassed or ogled, your choice to turn heads and revel in attention is a privileged one."

Arresting images: Not sure what to make of this W fashion shoot from Ai Weiwei, a dissident Chinese artist, that features a model being faux-arrested. I normally get all humorless-lefty when I see fashion shoots co-opting social causes, but Weiwei has been held for his work, so there's a layer there that normally is absent. Hmm.

 
Kissyface: Capture the imprint of your kiss, then send it to this company and they'll make art out of it. It'll go nicely with the art of your own DNA they can also cook up for you. You always have to be different, don't you?

"Health class taught me how to have an eating disorder": Jessica at XOJane on how eating disorder education can actually trigger ED symptoms. This is a complicated topic—one that isn't fully explored here—but I'm glad to see it broached in this format. I proposed a similar story at a teen magazine years ago and my boss flat-out said, "There is no way in hell we can run that story," the idea being that fighting fire with fire just adds to the inferno. For the record, I don't think ED education causes EDs any more than skinny models do, but I do think that we need to treat "awareness" with caution in neither glamourizing ED symptoms (wow! you can count her ribs, how awful!) nor stopping short in making it clear that EDs are complex, messy, often lifelong, and not a quick fix for generalized teen pain.

Adios Barbie on the LGBT community and eating disorders: Gay and bisexual men are at increased risk for eating disorders, while lesbian and bisexual women suffer at the same rate as hetero women.

Fitspo vs. thinspo: Caitlin at Fit and Feminist on the sometimes-murky line between dedication to fitness and dedication to a disordered relationship with food and the body. "If you are prone to disordered eating, then the world of fitness must seem like a safe harbor, a place to indulge your obsessions without drawing criticism, because after all, you aren’t starving yourself completely and you’re spending a lot of time in the gym.  You’re just being health-conscious!" Cameo at Verging on Serious frequently gets into this too, most recently with her post on superstitions.

Wig out: A particularly delightful offering from Of Another Fashion, which posts vintage photos of fabulously dressed women of color, of Chicago "wig clinic" owner Minerva Turner modeling one of her truly fantastic creations.

Why we're already pretty: It's no secret I adore Already Pretty, and this entry, which sort of serves as a manifesto, explains exactly what it is about Sally's work that makes me take notice. "Whatever work you’ve chosen, whatever opus you’re creating, whatever battle you’re fighting, I want to arm you with confidence in your body and your style. Why? So you can stop worrying about your outward presentation and focus on what’s important."

The crossroads of self-care: Medicinal Marzipan touches on a delicate subject with her typical grace: weight loss in the Health at Every Size and self-acceptance communities. "Here’s the thing: ...I do love myself. It’s just that, for the first time in my life, I am understanding that sometimes loving yourself means wrangling yourself in when you’ve spiraled out of control.... You have to love yourself above everything else. But wanting to lose weight, or the act of weight loss when you’re feeding yourself the foods that make YOU feel good or moving in a way that YOU love, will not make you a body image warrior exile in my book."

Tuesday, October 25, 2011

MAC, Transformation, and The Authenticity Hoax


Like any child of the late '70s might be, I was tickled by MAC’s recent choice of Miss Piggy as spokesmodel for the brand. It was the final step in winning over skeptical little moi, I thought: With a history of choosing unlikely models and collaborators—Johnny Weir, Cindy Sherman, hell, Cyndi Lauper—I’d been gradually warming to MAC despite initially being turned off by its flash. By the time they rolled around to featuring the porcine glamour of Miss Piggy, I was on board. “Its brand managers have a keen appreciation of the fantasy aspect of makeup,” I wrote when the news came out a couple of weeks ago, “and I like that MAC isn’t asking me to buy its product to make me a better version of myself.”

I particularly liked the MAC campaign in opposition to the “better version of myself” ads I was referring to. From Dove’s “Real Beauty” campaign in 2004 to Bare Escentuals’ “Pretty is what you are, beauty is what you do with it” commercials, I’ve critiqued these ads as being only a step removed from “Maybe she’s born with it, maybe it’s Maybelline.”


By associating natural or inner beauty with their products, companies get to have it both ways, selling us potions as well as self-esteem. I saw MAC as presenting a more authentic alternative, one that acknowledged the metamorphic possibilities of makeup and that didn’t try to pretend it was selling us inner beauty. By selling us not our natural (but prettified) selves but our made-over, over-the-top fantasy selves, MAC emphasizes the very fact that it’s selling us transformation. All makeup sells transformation; MAC was just being more honest about it. Therefore I’m being more honest about it when I pay my $14 for its lip pencil, right?

What I didn’t see is that that’s exactly what MAC wanted me to do. I fell for what journalist Andrew Potter dubbed The Authenticity Hoax with his 2010 book of the same name. The idea is that since authenticity is the ultimate sell (who wants to buy something fake?), it makes an easily fetishized buzzword that can transform pretty much anything into profit—and that when we chase authenticity we’re seeking not truth but identity and status. And if that status is something that brings us a sense of being terrifically individual, even iconoclastic? All the better. By selling us transformation into our wildest, most creative, most individualized selves, MAC slips in through the back door to sell us authenticity.

I had been thinking that the role of authenticity in cosmetics marketing was unique because cosmetics are inherently inauthentic: Their entire purpose is to alter us into prettier or more glamorous versions of ourselves. In truth, though, both the “natural beauty” campaigns and the MAC approach are selling beauty authenticity, just different versions of it. Bare Escentuals (and Maybelline, and Revlon, and every other makeup brand that has relied upon the girl-next-door aesthetic) tries to sell us us an authentic version of our best selves; MAC tries to sell us a more authentic version of makeup. In fact, the MAC ethos wouldn’t work unless we were already souring on the peddling of “natural beauty”; as Potter reminds us in The Authenticity Hoax, “the notion of cool only ever made sense as a foil to something else.” We like MAC not only for its products but for its cool.

It’s not that I don’t like what MAC is doing, or that I don’t appreciate the inspired sensibility and tone of irreverence that led it to feature Miss Piggy as their latest model. I like that it openly acknowledges the crucial role gay men have played in the beauty industry. Hell, I like its products. But at its heart, we must remember that MAC is part of a major company, and that major companies are known for their abilities to find what resonates with their consumers, including uppity feminists who think they’re too savvy to buy into ads targeted directly toward them (ahem). MAC pushes the line of supposed subversion because it’s in the company’s interest to do so (and when they realize they’ve gone too far with their subversion, as with last year’s line inspired by Juarez, Mexico, aka “the capital of murdered women,” they scale back—as well they should). It’s not actually goodwill for MAC to acknowledge that drag queens use makeup, and it’s not actually more authentic for MAC to posit itself as the truest route to transformation—or for me to buy their lip liner because I feel like their ethos somehow fits with mine.

There’s nothing wrong with selling products or making money, of course—full disclosure, at various points in my life I have both earned and spent the stuff. But I for one need to check my tendency to not cast scrutiny upon a brand just because I prefer its flavor of false authenticity to that of another. We need to remember that MAC’s fortune is in its appearance of irreverence, not makeup. I disliked the Bare Escentuals campaign because I immediately recognized the ways it was preying upon our yearning to see a broader definition of beauty, and I felt manipulated. I didn’t feel manipulated by the MAC campaign because I deemed it “authentic.” Both companies make things that go on your face to make it look better, but each campaign would have you believe that they’re doing far more—that they’re giving us a long-awaited answer to legitimate complaints about the beauty industry. Bare Escentuals gives us acknowledgment of the other factors that make us beautiful—our activities, our diversity, our personalities. MAC tells us makeup is for fantasy and play, taking pretty much the opposite tactic as Bare Escentuals, but leading to the same place: sales.

MAC’s reputation as an edgy, alternative brand neatly obscures the fact that it is owned by a beauty behemoth. Estee Lauder Companies sold $8.8 billion in 2011 and is one of the biggest prestige personal care companies in the world. MAC began with an alternative vibe—two men named Frank, one an entrepreneur and the other a makeup artist, collaborating on a line designed to pop on-camera and to match a wider variety of skin tones than was available on the market in 1984. Today, though, MAC is not edgy. MAC is as corporate as it gets. Estee Lauder’s individual branding strategy—that is, marketing MAC distinctly separately from, say, Bobbi Brown, which is marketed separately from Clinique, Origins, and Aveda, while all of them belong to the same company—shows that Estee Lauder understands the value of positing MAC as living on the edge even though it’s anything but.

With any beauty product—with any product, period—what we get when we plunk down our money isn’t merely a mixture of petroleum and Red #7. We get whatever set of qualities the company imparts to us simply by bearing its own label. If I wear Chanel lipstick I get a nice shade and the satisfaction of knowing I am treating myself to a luxury good; if I wear Wet ‘n’ Wild I get a similar hue plus the 99-cent smugness of almost believing I’ve gotten essentially the same product for a song. It’s what is known in marketing circles as brand equity, or the value a brand has opposed to the actual product the brand represents. Every time we wink at MAC for being cheeky, irreverent, and driven by fantasy, we increase its brand equity. By buying into our fantasies about ourselves by believing the feedback loop a company sells us, we may increase a brand’s value without spending a dime.

And to be perfectly clear: I just may continue to do exactly that on occasion. Despite the mini-Marxist in me, I blog about beauty and am enthralled with many of its trappings, and sometimes that means being enthralled with colored bits of petroleum I smear on my face. But while I’m smearing, playing, smudging—while I’m transforming—I want to be as clear as I can about understanding what I’m doing.

Friday, October 21, 2011

Beauty Blogosphere 10.21.11

What's going on in beauty this week, from head to toe and everything in between.

From Head...

Neck and neck: Flattery "rules" don't usually work for me, but this post on mathematically calculating flattering necklines explains a lot (namely, why I feel best in wide, deep necklines despite not generally showing a lot of skin). (via Already Pretty)

Smile!: Speaking of numbers as guidelines, the layperson can detect dental deviations of less than 3 millimeters, reports the Journal of the American Dental Association. But breathe easy! Says the dentist who alerted me to this, "A lot of people do more than they need to. Perfect Chiclet teeth look a little weird." I always thought that, but he's the one with the degree, so!

...To Toe...


Bootie Pies: "Pedicure-friendly" boots with removable toes. Between these and my new automated twirling spaghetti fork, my life is about to get a whole lot easier.


...And Everything In Between: 
Quiet riot: Are YOU on the lam for your participation in Vancouver during the Stanley Cup riot? Do YOU need a massage? We've got the spa for you! Just go to Vancouver's Eccotique Spa, detail your criminal activities and fingerprint yourself onto their $50 gift card, then turn yourself into the police and return to the spa with proof of arrest for your treatment of choice.

Occupy CoverGirl: Fortune magazine uses Procter & Gamble's fully legal ways of evading taxes (to the tune of billions of dollars) to illustrate the need for corporate reform.

Salon tragedy: Portrait of Salon Meritage, the California hair salon where eight people were killed when the ex-husband of one of the stylists took open gunfire on the floor. Salons are known for hosting a particularly high intimacy among workers, and to a degree between staff and clients, making the violence seem all the more shocking. It's also a hard-line reminder this month, Domestic Violence Awareness Month, that not all partner violence takes place behind closed doors. (Speaking of Domestic Violence Awareness Month, Tori at Anytime Yoga is hosting a blog carnival October 29. It's an important topic, so if you're a blogger with something to say, please participate—I will be.)

Willa won: Procter & Gamble settled its suit against startup hair- and skin-care line Willa. P&G had contended that "Willa" was a trademark infringement of their hair line "Wella," thus thoroughly annoying anyone paying attention to trademark law or good old-fashioned common sense. (Their recent Cosmo award for being a woman-friendly company doesn't seem to extend to its litigation targets.)

J&J's big move: The "sleeping giant" of Johnson & Johnson is peering into the higher-end market with its recent acquisition of Korres, a switch from its drugstore stalwarts of Neutrogena, Aveeno, Clean & Clear, and, of course, Johnson's. Considering that the company only got serious about mass facial care in 1991, it's not nutty to think that J&J could expand its offerings in luxury and masstige markets soon.

Uniclever: Unilever is quick to snap up Russian brand Koncern Koliva, noting that Russian beauty product spending is up 10% compared with Unilever's overall growth of 4%-6%.

One can never have too many reminders of our erstwhile presidents in their college years.

Rah rah: Via Sociological Images, a slideshow of how cheerleader uniforms have changed over time. I mean, obvs the bared midriff is because of global warming, but the uniforms have changed in other ways too.

"They did this to me":
Hair's symbolism, particularly within some religions, makes it an unsurprising—but still shocking—target of attack from a splinter Amish group headed by the unfortunately named Sam Mullet. He's been attacking families in more conventional Amish communities by cutting patches out of men's beards and women's hair.

Hot Chicks of Occupy Wall Street:
Gross. Gross? Gross! GROSS.

Taxed: England considers a "boob tax" on cosmetic surgery procedures, which brings in about £2.3 million annually. Fair method of supporting social programs, or an unfair way of punishing women for getting procedures that may help them level the playing field? (The U.S. rejected the similar "Bo-tax" in 2009.)

The Brazilian way: The Women's Secretariat of Brazil (a Cabinet position, appointed by President Dilma Rousseff) issued a statement against a recent lingerie ad featuring Gisele that suggested using one's erotic capital to manipulate one's husband was a jolly route to take. The complaint is somewhat plebian, but it's taking place at high levels of government, something we simply haven't seen in the U.S. Is this what happens when a country elects a female president? Women's issues get taken seriously? You don't say. (Of course, The Economist reports that women in the UK parliament are also making their thoughts heard about false advertising for beauty products, notably a bust cream claiming to increase a woman’s bra size from 32A/B to "a much fuller and firmer 32C," so it's not just the big cheese that matters.)


Betty Rubble's makeup kit unearthed.

Makeup artist, the world's oldest profession?: Anthropologists find a 100,000-year-old tool kit and workshop for making ochre paint, used as an early body adornment.

Side by side: Personal science blogger Seth Roberts on the newly coined "Willat Effect," in which we experience two or more similar items compared side-by-side as more or less desirable than we would if sampled on their own. I suspect this is the reason for popularity of "before" and "after" shots of beauty treatments. In other words: Neutrogena Rapid Wrinkle Repair (somewhat depressingly, the #2 search term that lands people at this blog) basically doesn't work at all, and only appears to when compared with the other side of my face.

What forms our body image?: Turns out it's not your body; it's your beliefs about other people's thoughts on your body, reports Virginia Sole-Smith. That includes bodies in general, so enough with the body-bashing talk, okay? Forget your own body image—you could be hurting your friends' too.

H0tTie:
13% of IT professionals gave away their passwords when asked to by a...drawing of a pretty lady? The findings are bizarre but worth reading.

Body and Soul: Interview at Threadbared with Alondra Nelson on the images that came out of the Black Panthers in the 1970s, including their Free Clothing Program that induced "sartorial joy."

Stuck on you: Magnetic nail polish! I'm such a sucker for cool nail art.

Tweezed: XOJane asks if tweezing in public is okay, pinpointing something I hadn't been able to articulate about public grooming: It's interesting to see someone be self-conscious enough to "fix" something about their appearance (stomach hairs, in this case, at the gym) but not self-conscious enough to do it in private.


Beauty contest: If you're near New York, you may want to check out the Beauty Contest exhibit at the Austrian Cultural Forum. Austrian and international artists examine "contemporary global society’s obsession and fascination with physical appearance." I went to a performance art arm of the exhibit, and the following panel discussion, including French choreographer François Chaignaud and author of The Man in the Grey Flannel Skirt, Jon-Jon Goulian, was invigorating.

"This is basically uncharted territory": Style blogger Stacyverb guest posts at Already Pretty on style and disability. "For anyone with a disability who’s interested in experimenting with style, there aren’t exactly any rules or road maps to follow. It’s not like we see models and celebrities in wheelchairs rolling down the runway during fashion week or on the red carpet on Oscar night. This is basically uncharted territory, which means it can be disorienting—but also liberating!"

No-makeup week: Rachel Rabbit White revisits her no-makeup week, an experiment she tried on for size last year. Like much of her work, what's exciting here is the acceptance of ambiguity: "It’s not about taking a week off  because make-up is somehow bad or because not wearing it is better. It’s that by taking a week off, I should be able to understand my relationship to cosmetics more clearly."

I'm a Pepper, you're a Pepper: Caitlin at Fit and Feminist on how even if the Diet Dr. Pepper "It's not for women" ad is satire (I don't think it is), it still gets to have it both ways in wrangling the diet industry into man-size portions. (I also love her post about cheerleading as a sport, and her contribution to Love Your Body Day about the difference between respect and love. Seriously, if you're not already reading Fit and Feminist, you should be.)

Good old-fashioned erotic capital: Rachel Hills, writing on Erotic Capital, raises among her many excellent points one of my biggest annoyances with Catherine Hakim: "Hakim and her colleagues would have us think they’re intellectual renegades... But while the terminology may be new, the principles underlying 'erotic capital' and 'sexual economics' are decidedly old-fashioned."

Sunrise, sunset: Be sure to check out the Feminist Fashion Bloggers roundup of posts on youth and age. Franca writes, "God forbid [professional women] just go for the suit and shirt 'uniform' and actually look old... Professional clothes need to be constantly balanced out by elements that represent youth and health and fun, like accessories and hair and makeup"; Jean writes on bucking trends usually defined by age; and Fish Monkey and Tea and Feathers, like me, write on the happiness of no longer being young.