Sunday, October 24, 2010

Long Hair on Older Women

A lovely essay in the Times about older women having long hair. (Bonus: She mentions the no-'poo technique at the top of the second page!)

It's interesting to think of our older sex symbols (I really, really don't ever want to hear my father say the words "Helen Mirren" again, but of course the woman is incredible) and see that whatever physical attributes they may possess that land them in that category in the popular mind--sultry features, a certain grace, a conspicuous absence of fat accumulation around the middle--long hair isn't among them. The door is the tiniest (tiniest!) bit open for us to think of older women as sexy--I suppose it's the one upside of the whole "cougar" thing--but, despite the very agency that these women have that makes them so appealing, there are certain things that we collectively expect women to give up. We shift our definition of sexy to include a very select handful of women of a certain age, but even there the Iron Maiden prevails; there's not enough space around the head for long braids, or a ponytail--if you want in, shoulder-length is the most you can hope for, even as your above-the-knee skirt reveals a shapely calf and your smile lines belie your temperament.

The long-haired women over 50 I know--my flame-haired mother included, not a gray hair on her head--may have beautiful hair, but there's also an air of rebellion about it. I find that the women who have long hair at that age are also less likely to do the extreme sort of things that less self-assured counterparts might do--plastic surgery, an overuse of makeup, etc. So I don't know if the rebellion is because they're saying to hell with trying to look younger (but look girlish anyway, tresses flowing), or because of the juxtaposition of a slightly weathered face and bouncy hair, or because they're simply doing as they please. But in any case, regardless of the sex appeal of long hair, rebellion can be sexy as hell too. Cougars they might not be, but I salute the long-haired lionesses among us.

Tuesday, October 19, 2010

Makeup Ads and Self-Esteem

The conclusion of a recent study in Journal of Consumer Research—that ads for beauty products make women feel worse about themselves—falls squarely into the category of duh, along with "Clumsy Kids Less Popular" and "Eating Healthfully and Exercising Is Good For You."

What’s interesting to me is not the grand conclusion but the smaller conclusions of each experiment. Participants were shown a variety of images: “beauty-enhancing” products like lipstick and eye shadow, and “problem-solving” products like acne concealer and deodorant. Both types of products were shown both in a neutral image (white background, no type) and embedded in an ad, with all its seductive additional imagery and words.

Unsurprisingly, seeing the enhancement products in an advertising setting made women feel the worst about themselves, when compared with the same products in a neutral setting, and the problem-solving products in both settings. But in addition to participants reporting thinking worse thoughts about themselves, they were thinking more thoughts about themselves. Their self-consciousness increased when being posed with a product that, ostensibly, was to make them more beautiful. It strengthens my resolve to do my best not to check out my reflection in every shiny surface available. (I got some excellent beauty advice once, which was to look in the mirror as little as possible because then you can think you’re as beautiful as you’d like, even if you see hard evidence otherwise. Oh but to stick to it!)

The study participants’ self-esteem remained the same when shown the problem-solving products, a wild difference from the beauty-enhancing products, whether within the ad setting or in a neutral one. A logical but counterintuitive—counterintuitive to me as a woman, anyway—response to these experiments might be surprise. Wouldn’t a product whose very nature was calling you flawed—zittily, stinkily so—make women feel worse about themselves than a product promising the fantasy playland of glossy lips and tinted eyelids? Can’t makeup be some exquisite place of luxury and pleasure? (Certainly that’s often how it’s sold to its consumers.)

But as the target of these ads, I know right away why the “beauty-enhancing” products made women feel worse. We know full well we’re not the ethereal creatures we see in the advertisements. We know we sweat in an unattractive fashion; we know we get pimples and ingrown hairs, and that our teeth get stained over the years, and that our hair falls out of place. We might get frustrated about it, but we’re also terribly matter-of-fact about it. Problem-solving products don’t promise to turn us into something we’re not; they guide us to a sort of place of neutrality. Give me the right product and I turn into a purer version of myself, a non-acne-scarred woman whose hair doesn’t slip from her ponytail, non-coffee-stained teeth gleaming. It’s corrective measures that feel like beauty work nonetheless but that ultimately are only letting me know that I’m human.

Let forthright beauty enter the picture, though, and things shift: Suddenly, instead of simply looking like a non-zitty version of myself, I might be able to look like Brooke Shields—except I’ll never look like Brooke Shields, of course, even at my non-zittiest and whitest-toothed. The beauty-enhancing products take us from the realm of humanity into some other realm where we’re supposed to transcend ourselves, with our just-bitten lips, just-pinched cheeks, miraculously blue lash lines.

The results—of beauty-enhancing products decreasing women’s self-esteem while problem-solving ones had no effect—stayed true whether or not the ad featured a person. This did surprise me; I’d always championed the Clinique makeup campaigns because they were selling me a product, not the implicit promise of looking like Brooke Shields (a Photoshopped Brooke Shields at that). It’s the lure of glamour and beauty, whether it comes from a stiletto or a glamorous actress, that leaves us feeling deflated. Now I sort of feel duped, like Clinique hired a smart, well-meaning woman to reinvent the beauty ad (Dr. Faye Miller?) for women like me who think we’re too savvy to be taken in by a bevy of starlets peddling their sheen to us. I look at Clinique’s thin sans-serif lettering, which somehow looks elite; its artful styling of products in ads. Their ads are as close as can be to the neutral-background approach used in the study, actually. So maybe they’re lowering my self-esteem less than Maybelline—but I hardly walk away a winner.

Wednesday, October 13, 2010

The True Tale of an Unwashed Woman

I’ve stopped washing my hair. And my face, for that matter. The inspiration was an episode of Mad Men in which an unseen character is reputed to not wash her face, but she’s French so it’s obviously good advice. (Thus proving that the national girl-crush on French women went back at least to the ’60s.) It reminded me of something I'd heard once -- that if you entirely stopped washing your hair, after a few greasy weeks a small miracle would occur atop your head; oils from your scalp would work their way down your strands to protect them and lend a glossy sheen, and your hair would then have reverted to its original, intended condition. Or something.

One of my more feline preferences is that I detest showering -- I do it, but it always feels like a chore, and its pain-in-assiness factor is exponentially increased every time I have to wash and dry my hair. Plus, I’m mostly working from home these days, so if my unwashed-face-and-hair plan were to wind up making me resemble a calzone, embarrassment would be minimal. So a month ago, I swore off shampoo and face washes. I use a boar-bristle brush frequently, as it’s supposed to help with the miracle part of this whole no-washing thing, and I’ve also rinsed it twice in water; I splash my face twice a day with lukewarm water.

Surprisingly -- or unsurprisingly, depending on whom you’re asking -- I look fine. My skin looks better, if anything, but really just looks the same; my scalp looks greasy sometimes but it’s nothing a quick brush, hair powder, or updo can’t fix, depending on its severity. The hair itself looks better than ever; it magically places itself exactly as it was cut, with no styling necessary.

The real surprise, though, is how smug I’ve found myself about it. It’s not simply feeling pleased that I’ve freed myself of some beauty labor; it’s that I feel self-satisfied to a degree that surpasses how one should ever feel about one’s hair. I’m enthralled with the idea that by doing absolutely nothing, I manage to bypass all these beauty systems and look exactly the same. Behold the ne’er-washed scalp – quiver at my sebum! I alone see the forest through the trees of toners, moisturizers, cleaners, foams, and conditioners – I alone see the folly of the industry!

Except I’m not alone. When I Googled “not washing hair” and “cleaning hair without water,” I was stunned by the number and intensity of people who’ve dabbled in the realm of the unwashed. There’s a woman who, years after writing an article about the “no-’poo” method, returns to answer questions from commenters. There’s the 213-page discussion on the Long Hair Community forum, which features a litter of vaguely creepy userpics of long-haired women photographed from behind. Their inspiration seems to be Penny Weynberg, who hasn’t washed her hair for 11 years and claims it’s now as “soft as dog fur.” That's not counting the HuffPo blogger, the folks in the Times article, and various British columnists. They take a sort of defiant, proud stance, posing theories about the body’s natural equilibrium and animal fur. They have to say it loudly: They’re not dirty even if they’re unwashed; they’re, in fact, possibly cleaner than you, with your overproduction of scalp oils and chemical conditioners. They have to say it loudly because if they don’t, then they’re just dirty, and nobody will want to sit next to them at lunch, grody grody grosspants.

I’m tempted to become one of the no-’poo evangelists (and indeed simply by writing here, I suppose I am), but it seems a little to me like those slim actresses who jabber on about how it’s totally genetic and they, like, love cheeseburgers and never work out. But I look at the incessant interest these people have in their own lack of shampooing, and I wonder what sort of need it’s fulfilling. For the women on the forums in particular, the amount of discussion surrounding the no-wash method seems to surpass that of conventional hair care. It’s like there’s a certain amount of time and energy that must be devoted to our tresses, and once the actual hair-washing is skipped, the discussion of the absence of hair-washing takes its place. Participants talk of “preening” their strands, break down various scalp-massage methods step-by-step, and test water temperatures for optimizing rinses. They use acronyms particular to the method: SO for sebum-only, WO for water-only, ACV for something I can’t imagine. They assure one another that they’re not “cheating” if they use an herbal rinse on occasion.

There seems to be a sort of disciplinary aspect to these communities, a proud self-flagellation in the face of having found a way around the time normally spent washing and drying one’s hair. Do we really want to be released from the bonds of beauty? I’ve found that while overall I’ve saved time by not shampooing, I’m also peacocking in front of the mirror more. I’ve started carrying my boar-bristle brush in my purse and find myself calculating activities based on its affect on my hair (“I’m working out tonight so it’s a good night for a rinse”), something that I didn’t do before. It actually reminds me of the paleolithic movement. A friend of mine has “gone paleo,” eating raw meat, volunteering to help people move because that’s how cavement stayed in shape or something, going on barefoot runs through Central Park, etc. It’s helped her lose weight, has cleared up her skin, and has rid her of depression—this after years of veganism, so it’s not as if she was walking around in a McDonald’s daze before going paleo. As she spoke, I did indeed see a glow come over her, but I suspect it was less due to raw meat and more because she had discovered a sort of shortcut to the tangible benefits of good health promised by every blaring magazine cover. It’s basically the Atkins diet from what I can tell, but whereas Atkins sounds old-fashioned and dangerous, the caveman diet sounds old-fashioned and totally fucking awesome. There’s something appealing about the idea that by going out on a primordial limb, you can magically wind up ahead of the game and can loll about at the finish line while the vegans, South Beachers, 5-A-Dayers, and master cleanse folks gasp their way to you.

Or, in my case, I can sit atop my shampoo-free perch and watch as other denizens of the beauty game fret about conditioners and gels, knowing all the while that my hair magically creates its own mousse.

Tuesday, September 28, 2010

Celebrity Lookalikes

At a party I attended several years ago, someone told me I looked like Drew Barrymore. I thanked her, instinctively, despite it being a mere statement instead of a forthright compliment. As the night went on and she drank more, she kept telling everyone else how much I looked like Drew Barrymore, and people would look at me, cock their heads, squint, and agree or disagree. The party eventually dwindled down to five people surrounding the kitchen sink, gulping water out of plastic cups, talking about ways in which I looked like Drew Barrymore. I was being studied by these strangers, who were talking about the size of my eyes and the shape of my upper lip, in this sort of detached but warmly appraising way. Is it terrible to say I loved it?

Since then I’ve been told I resemble various others, all of whom look so different from one another that the comparisons become void. What I realized somewhere between Jeanne Tripplehorn and Kirsten Dunst was that it didn’t matter who the comparison was; I was being complimented. I took an inordinate pleasure in being told I looked like these women, even if I didn't agree--it meant someone was taking notice of how I looked and drawing an association with someone more familiar, if less intimate, to them. Actresses and the like have been given a sort of official stamp of cultural approval: Nicole Kidman may not be your cup of tea, but she’s certainly someone’s; ergo, to be told you resemble Nicole Kidman is an endorsement of your looks, a way of saying that you’ve been sanctioned as pretty, without the speaker having to risk saying something inappropriate. It can be awkward to tell a woman straight-up that she’s beautiful--if you’re a man, it’s assumed you’re hitting on them (which you might be, but you might not be); if you’re a woman, there’s this unspoken sort of question left hanging in the air (“you’re lovely, now what about me?”), an awkwardness resulting from having testified to someone else’s beauty.

I don’t know how many times I’ve been with a group of people and someone will point out someone else’s resemblance to a celebrity, and suddenly the room is taken over by Julia Roberts and Bridget Fonda look-alikes. To report to others whom you’ve been compared to is a chance to talk about our striking features without appearing as though we’re bragging; hey, I didn’t come up with this comparison myself, you came up with it (or a stranger on the street, or a woman at a party, or a lookalike generator program), so it’s not like I’m saying I’m all that, right? To say forthrightly, I am beautiful is taboo. But remove it a bit—Yes, as a matter of fact, I have been told I resemble Charlize Theron—and you’re just stating a bare fact, reporting an incident, most likely with a mildly self-deprecating eye roll. Best yet, there’s a safety involved: If someone retorts that no, you do not indeed look like Charlize Theron, you’ve risked nothing. You laugh it off, saying you didn’t think so either. You haven’t risked actually saying, You know, lots of people think I’m beautiful; you’ve said something smaller, more innocuous.

It’s notable that this happens to women much more often than it happens to men. Men might be told that they look like a celebrity if they genuinely do (one sharp-featured man I know was eminently thankful when the Pulp Fiction era passed so that he wouldn’t have to hear anymore how much he looked like Quentin Tarantino), but a quick survey of some male friends told me that most of them had been told one or two celebrity look-alikes, if any, and only rarely.

The biggest, and most obvious reason, for this is that we’re all simply more used to assessing women’s looks. But another reason comes to mind, one involving a man: Several years ago, I was walking with a white man in a predominantly black neighborhood. We passed a black man a bit older than us who turned to my companion and said, “Hey, it’s Ben Affleck!” We didn’t get that he was talking to us and kept walking. He shouted it louder this time: “Hey, Ben Affleck! Check it out! It’s Ben Affleck!” he called out to nobody in particular. Now, my companion looked like Ben Affleck only in the most cursory sense: a lean-jawed white man with dark hair. He didn’t look like Ben Affleck; he looked like a generic white guy who was momentarily in this fellow’s consciousness, a stand-in for every lean-jawed white man with dark hair on the planet. In other words, he was a type.

I don’t actually look much like Drew Barrymore, but I do give off a candid warmth. I’ve heard Jeanne Tripplehorn--rather, “the other chick from Basic Instinct”--twice now from strangers while wearing a red trench coat; it’s not my face, it’s the femme fatale signifier. A cynical, wisecracking, bespectacled friend of mine used to be told she looked like Daria, as in Daria the cartoon character. It’s not about what we actually look like; it’s about what we stand for, what vibe we put out into the world--or rather, what vibe is received from the viewer. There was an edge to the stranger’s voice as he walked alongside us, urging other passersby to come check out “Ben Affleck.” In a country as racially divided as America, it’s not hard to imagine that my companion became, for a moment, the embodiment of the establishment that kept this neighborhood in poverty; by singling out the only white man on the street as being one of the most successful people in Hollywood, a division between the haves and the have-nots was clearly drawn.

Of course, since I don’t actually have a striking resemblance to any celebrity in particular*, it’s easier for me to pick up on the meta-message being sent by these comparisons. I wonder what it’s like to actually resemble someone--my best friend from high school actually is a dead ringer for Nicole Kidman, and has been compared to her ever since Days of Thunder, even winning a local lookalike contest as an adult. We’re not in touch anymore, but I wonder: Does she take this in and feel good (“Hey, I’m constantly compared with a woman who’s been on People’s Most Beautiful list eight times!”) or resentful (“Can anyone ever just tell me I look good and be done with it, without this Australian chick coming into the picture?”)? Does it ever backfire--does she wonder on off-days if there’s a constant …except not as pretty lurking in the air, given the much-recorded beauty of her famous counterpart? Or is her self-image intact enough to simply take it for what it is: a statement of fact, a reportage from others—you have red hair, you have fine features, you are tall and slender—and not much else?

*Except for Laura Kightlinger, whose brief reign on taxi-topper ads for The Minor Accomplishments of Jackie Woodman assured that for a period of four months I was told biweekly, by strangers, that I resembled “that comedian who’s on the taxis,” only to have disappeared from the public eye, ending my single bona fide celebrity resemblance.

Thursday, September 2, 2010

Welcome to the Dollhouse: Men and Cosmetics

I don't know what the answer to healing the relationship so many women have with beauty is, but I've long maintained that the answer decidedly is not to invite men into the pool along with us. So I read today's New York Times story about men's cosmetics with interest. What jumped out, though, was this quote from the founder of a men's personal care line:

“Women use cosmetic products to beautify, but men have a totally different approach and totally different goals,” said Mr. Hewryk, who holds degrees in applied chemistry and biology. “Men use cosmetic products in order to cover up or correct imperfections, not to enhance beauty.”


One glance at the makeup counter shows that women's products "enhance beauty" in a dizzying number of ways, including everything from peacock jewel-tone eye shades to Day-Glo nail polishes--that is, colors not found in nature, much less on even the most beautiful of human bodies. But to so firmly divide the covering or correcting of imperfections with the enhancement of beauty seemed odd. I feel this immense pressure to not only be beautiful but to appear as though it's utterly effortless, as though I just happen to have skin that's entirely unmarked by adolescence or hormones. "Maybe she's born with it, maybe it's Maybelline"--the company's winking ad let us know that if we used their products, the world would assume the latter while they played knowing big sister behind the scenes.

I've always sort of envied women whose use of makeup is obvious--green eyeliner, turquoise shadows. Some might see them as kowtowing to the beauty imperative; I do see that, but depending on its wearer I also see a sort of fantasy space, a sort of storybook land in which we have jade eyelids instead of pearlized fairy wings. It's saying: I am unnatural; I am parading; I am painting myself; I am artist and subject at once. It's taking

But I don't think that Hewryk is restricting his comments to outlandish, playful colors when he refers to women using cosmetics to "enhance" their beauty. I think he is referring to things like mascara that makes our eyelashes appear dark to their tips, lipstick that makes our lips appear just-bitten, blush that makes us look like we've just been engaging in some particularly blush-worthy activity. These things indeed enhance our beauty. And yet, when I read Hewryk's words, I immediately thought of my pale-tipped lashes, my deadened cheeks, and thought of those as imperfections to be corrected, not beauty that merely needs to be enhanced. This is the effect of the beauty imperative: normal becomes imperfect, not a baseline. One of the prime tools of any woman's makeup box is called, after all, concealer.

"Enhancing beauty" sounds much more fun than "correcting imperfections," doesn't it? I wonder how many women think of their daily routines as enhancing their beauty versus correcting their imperfections. Hewryk's statement is more affirming than what I'd think of as the standard makeup-hawker's line, and what much feminist theory has us believe of advertising: If our beauty is lacking, and if our beauty is essential, then makeup will always, always sell. It's nearly optimistic in a way, but at its core the idea still makes me sad. In Elizabethan England, women of a certain class wore facepaint made of egg whites; the idea was to create a glazed, porcelain look--an obviously false, even inhuman, ideal. Men wore cosmetics in that era as well, but they were seen as vaguely immoral because of the deception involved: If you look at a woman with a shellacked face you know that she was not, indeed, born with it (maybe it's Maybelline?). If you look at a man who appears to be brimming with vim and vigor, however, you might well feel tricked if you found out he got it from a jar. I don’t wish for men to jump into the beauty myth along with women; I’d prefer that they instead cast about life preservers to help those of us who are mired in it get out. But if they must join, I’m just saddened by the idea that because of the restrictions of manhood, they would still be unable to seize the sort of cultural permission that women have to actually enhance our natural beauty, instead of being limited to correcting “imperfections.”

Monday, August 23, 2010

Notes From the Teen Magazine: Cattle Calls

When I worked at a teen magazine, I sat across from the bookings editor, meaning the person who picks the models to be in the magazine. I've met bookings editors ranging from le cool to le crazy; we got lucky in that ours was a vibrant, hilarious, down-to-earth woman who suffers no delusions about what her job is: to evaluate young women on their beauty. She would talk to them to make sure they're not just a pretty face, yes, but a pretty face is what we were after.

The unending parade of beauties--the gawky Eastern European Svetlanas crouching in the elevator putting on eyeshadow furtively; the Florida types who, I shit you not, are never able to follow the path of signs we've laid out that clearly say MODELS: THIS WAY TO THE BOOKINGS EDITOR; the delicate-boned Asian girls, always here for beauty shots, never fashion; the surfer boys with their highlighted hair and blue, blue eyes against their tanned skin--is crushing and breathlessly hopeful enough to make me glad that no matter what internal temper tantrums I may throw about my own beauty myths, I was not given a face and body that makes others assume I am only good to be looked at.

The cattle calls are the worst. Every so often I step out of the elevator and am faced with a dozen identical people: one day they will be casting a net for razor-cheekboned, long-haired blondes; the next it will be pale-skinned, near-Gothic beauties. I've heard that actors are faced with this all the time during callbacks--they're after a type, you are a type, everyone else in the final running is your type too. I remember going to a party once at which somehow nearly everyone there was a semi-curvy moon-faced brunette with pale skin and dark eyes, wearing jeans and a tank top--I felt instantly comfortable but also a little weirded out, like I was in some sort of Being John Malkvitch scenario, surrounded by images of myself. To have that be your profession seems unbearable: I am like you, but I need to be better than you to fatten my portfolio. I admit I get a sick little pleasure out of the occasional cattle call for guys--who am I to complain about finding myself in the middle of a swarm of incredibly good-looking men?

They're all looking at you, too. Models are paid to be looked at. Their sense of gaze is different than those of us who are not stared at all day by a team of people examining you for stray hairs, shiny cheeks, smeared lips. The boys, the girls, they stare at you when exit the elevator, when you're walking down the catwalk-halls. I am not particularly insecure about what they see when they look at me, but I do wonder what they see. Are they seeing stray hairs, shiny cheeks, smeared lips? Are they evaluating my symmetry? Are they looking for themselves?

The Beheld

My best friend's bookshelf holds three copies of The Beauty Myth. "Three feminists under 40 in the same apartment?" she said when I asked why. "Please."

There are gender-related issues that are ultimately more important to western women's lives in their ability to devastate. Access to birth control; domestic violence; inequality in the workplace; child care; the mommy track. When you open the doors to the rest of the world, the problems compound: no access to education; acceptance of sexual violence; lack of control over one's reproduction and body.

But no gender-based issue touches more women daily than beauty.

The Beauty Myth taught me why beauty should matter to feminists; it armed me with useful rhetoric and allowed me to make the crucial the-personal-is-political connection that I hadn't gotten with other feminist issues. I was 15 when I first read Naomi Wolf's book: Reproductive-rights concerns seemed light-years away, I had been told by everyone around me that I could do anything (even be President!). Reading stories about how women couldn't get credit cards in their own name--I believed it, of course, but I didn't know it. But reading The Beauty Myth, I began to understand why beauty seemed so incredibly important to me, beyond simply wanting to look pretty. It gave voice to why I shrank under the threat of male appraisal, why I was willing to spend my hard-earned baby-sitting dollars on creams making a rainbow of promises, the panic I felt when I'd see a less-than-flattering photograph of myself. It legitimized the swamp of emotions I felt in regards to beauty every day of my life.

I want this blog to be about beauty--beauty in all its forms, but focusing on the personal beauty of women. Experiences of beauty, perceptions of beauty, theories on beauty. I wish for it to allow for the complexities inherent to the topic, and wish for the voices of people who think about and work with beauty to be heard.

While men's relationship to beauty is similarly complex, I wish to focus on women. We are the ones whose relationship to beauty cannot be ignored. We are the ones who cannot pretend that it does not matter. We are the ones who are categorized, daily, as beautiful, or not-beautiful, or beautiful-in-a-weird-way. We are the beheld.